How to create a simple and effective color palette.

How to create a simple and effective color palette.

Color palettes are one of my favorite components of a brand style guide to develop. I’ve always had a keen sense of color and enjoyed working for a number of different brands over my career that pushed the boundaries on color combinations. From the floral color palettes of Disney’s Tinkerbell to the vivid hues of Vera Bradley’s iconic prints, I’ve seen it all AND press checked many types of product on many different substrates.

When choosing a color palette for a brand or for a client project there are 3 simple tips you can follow to create a simple and effective color palette.

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All about YELLOW!

All about YELLOW!

Did you know that yellow is the brightest color that the human eye can see? Yup! Yellow represents youth, fun, joy, sunshine and other happy feelings creating a cheerful and energetic reaction. Just seeing the color yellow allows you to feel a sense of joy and comfort.

Yellow is the best color to boost enthusiasm in your life and can contribute with greater confidence and optimism. It loves challenges, especially the mental kind. In color psychology, yellow is known as the color of communication. It is a great speaker, networker and journalist, who all work and communicate on the mental level.

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How Brand Strategy Can Transform Your Business

How Brand Strategy Can Transform Your Business

Today’s post starts a new series that will be coming to you each month giving you a first hand look into how transformative branding and brand strategy can be for a business. We’ll hear from a range of past clients, from ones who were are just starting out and need guidance to seasoned professionals in their industry who were looking for an updated brand presence or business strategy that fits their current business and mission.

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