P R O D U C T D E S I G N
Product design and development holds a special place in my heart. I have had the honor or working with New York Times, Best Selling Cookbook Author Dan (Grossy) Pelosi cultivate product collections and brand mailers since 2020. I pulled from my product experience background to strategically create a line of product the enhanced his personal brand as a whole and give his audience the opportunity to own a piece of the brands culture. A portion of product revenue also have back to SAGE, supporting advocacy & services for LGBTQ+ Elders. To date we were able to donate $30K!
Since 2021 I have also have a standing relationship with Big Honcho Media and work with them to create promotional mailers and visual activations for their Netflix, Dreamworks and Apple TV clients. These mailers, postcards, product assortments and in person experience graphics run through a wide range of licenses, as well as major motion pictures and tv titles.
In addition, I also spent 13 years in the gift industry focusing on product design and development for a number of different well known multi- million dollar licenses (Disney, Sanrio, Nickelodeon ), as well as internationally known brands (Vera Bradley, Tiny Prints, Shutterfly Inc.) and retailers (Target, Wal-Mart, Claires, Office Max, Staples). During that time I worked with multiple substrates and printing techniques and applied design skills to 3-D products. I traveled to Asia multiple times a year to visit factories to perform press check, build client relationships, review product quality, negotiate pricing and sourcing as well as managed production calendars for product launches.
I managed and lead a cross functional team that executed the launch of seasonal gift product and quarterly stationery product. Presented product categories to all levels of the company as well as on stage to a bi-yearly meeting of hundreds of indirect retailers from across the United States.
