Art direction - Branded Content

GrossyPelosi

Creative Production - Art Direction - Brand Strategy
Food Creator, Lifestyle Expert and NYT Best Selling Cookbook Author GrossyPelosi creates content across all social media channels and YouTube. Due to the rapid rise of the brand and expansive deliverables I have been brought on to concept, execute and drive creative and brand strategy –partnering with such brands as Le Creuset, Barilla, Kitchen Aid, Ikea, Nordstrom, Whole Foods Market and Walmart to name a few! Our expansive list of projects has included social media live shopping events, branded social media campaigns, pop-up appearances, merchandise, book launches, influencer mailings and more!

Art Direction - Concept to Completion - Styling
Wendy is a New York City based Professional Organizer who was looking to enhance her visual presence online and to have quarterly photoshoots to keep her content fresh and exciting. Not only have we shot Wendy in her home, office and on projects, but we have also captured sponsored content for her.

Art Direction - Concept to Completion - Styling
Jackie is a heirloom wedding stationery designer out of Long Island, she was in the process of redesigning her own website and hired me on to Art Direct a brand photoshoot for her site. I drove the shoot concept, strategy and execution.

Barbie & Kendra for Rock & Roll Bride

Art Direction & Styling
Two Brides are better than one. For this styled photo wedding shoot featured in Rock & Roll Bride I worked with NYC's wedding industries best of the best. The concept was play on a modern day Barbie dream wedding. My role started with initial connecting, prop sourcing, coordination and styling.

Art Direction - Styling
A bright Lisa Frank holiday party. What could be better? This whimsical shoot was featured on Brit & Co. during the 2016 holiday season. I was brought on board to execute the Art Direction and Styling and was involved from concept to execution.

H&H Weddings Shop

Art Direction - Product Styling
When Kate of H&H Weddings, the very first LBGTQ only wedding blog opened an online retail space online she brought me on to  Art Direct and Style their launch campaign and product shoot.

Dobbin Street Wedding

Art Direction - Styling
In collaboration with Color Pop Events this styled wedding shoot showcased Brooklyn's newest wedding venue Dobbin Street. I was brought on board to Art Direct and Style this striking shoot.